Promotional assets needed to be created for stories, grid posts, as well as all IRL signage at the event. These needed to be modular and easily identifiable in a sea of social media noise.

Our posters and promotional graphics were imbued with on-theme messaging, videos, and symbolism to tell the narrative of the event before attendees ever stepped into the venue.

As event producer I also curated the diverse line-up of psych rock , house, rap, live painting, and full blown art gallery — all with the purpose of mixing diverse local scenes under one roof. Digital design extended into IRL with all pertinent signage at the event matching the event’s look and feel.