Sprite Social
Leading and designing Sprite’s social content and putting on up-and-coming artists through various campaigns.
Working as a hands-on Associate Creative Director with a with a team of designers, copywriters and content creators, to concept, present, strategize, and create content for Sprite’s Instagram.
Sprite Way’s We Got Next
For “We Got Next”, we picked 5 artists to be featured, then concreted and created a campaign to introduce them to our fans. The brief required we use elements from their upcoming “Live from the Label” campaign within Sprite Way’s existing brand. Deliverables were made for stories, paid placements, and in-feed.
Social Posts
Organic Instagram Post
Two of the featured artists were also put on via Sprite’s “Live from the Label” campaign for which we created additional deliverables for Twitter and Instagram following WIDEN + KENNEDY’s provided campaign brand guidelines .
Media Partner Activations & Sprite Way Spotlights
We developed a design and file system for our content creators to use that could take copy, videos, and images from various media partners and build out custom posts easily.
Social Posts
Ausar Complex Pitch Series
Winter Spiced Cranberry
The campaign for Sprite’s 2022 Eric Andre directed commercial for Winter Spiced Cranberry required support on Instagram and Twitter to extend the life of the seasonal nationally-televised TV spot.
TV Spot on Social
Using video and photography shot by the team on set, we worked to concept, present, produce, and art direct social posts, GIFS, and paid content to assist the TV spot.
Select Case Studies
Together We Flourish: Multimedia Events
Producing curiosity peaking promotional assets for music and art events combining maximalist 90s rave-aesthetics, hypnotizing animations, and the awareness of togetherness.
Uprisers at Complexcon
Designing a series of posters for the streetwear brand Uprisers for their Complexcon 2022 Activation